Alauda Insights

Field notes from the work.

Honest, practitioner-grade essays on what's actually moving the needle for medspas, aesthetic clinics, and growth-minded healthcare practices today — and what to ignore.

Designer reviewing a wireframe on a laptop — placeholder feature image for conversion-first website essay.

Featured essay

Web Design

The anatomy of a conversion-first website for healthcare practices

A pretty website doesn't book consults — a deliberately structured one does. Here's a section-by-section field guide to building a healthcare site that earns its keep.

March 20269 min read

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Patient Acquisition

Why most medspa marketing stalls after the first six months

March 20267 min read

The first six months of a medspa's marketing run almost always work. Month seven is where most plans quietly fall apart — and it's usually for the same three reasons.

Calm treatment room interior — placeholder feature image for the medspa marketing essay.

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