Glen Gao
Founder & CEO
Strategy & operations
What we believe
We invest in long partnerships, not transactional engagements.
We treat every clinic engagement as a long-term partnership — not a campaign cycle. The teams that win in growth-minded healthcare are the ones whose agency, incentives, and standards line up with their own from day one.
We only take on practices whose work ethic, clinical standards, and growth ambitions match our own — and we hold our internal team to the same bar. Marketing is the last 10% of a great practice's reputation; we don't show up to invent reputation that isn't already earned, but we will make sure the right patients find you.
Great peopledoing great work.
Software, channels, and algorithms are available to everyone — what separates a growth agency that ships is the team putting in the daily reps.
Modern healthcare marketing looks deceptively automatic from the outside. In reality, every page, ad set, and tracking event needs a human reviewing the work weekly, asking what the numbers actually mean, and adjusting before the month closes. We don't believe in shortcuts, and we don't believe in offloading the work to tools that don't read the brief.
Meet the team
Alauda is a proud digital partner for growth-minded healthcare practices
Our one core value.
We have one value that distinguishes how we work, and it can be summed up in two words — “no shortcuts.”
Our north star is helping medical entrepreneurs build practices that change patients' lives. Working backward from that goal keeps our incentives 100% aligned with our clients' — we only win when you win, and in this category, winning means doing the work day in and day out.
Practically, that shows up as longer audits, more handwritten ad copy, more cross-channel attribution checks, and a refusal to ship work we wouldn't want shown publicly with our name on it.
Talk with our team
Let's talk about your patient acquisition goals
Tell us about your clinic — we'll send back a short growth audit within one business day, no follow-up spam.
- A real human reads every form (no chatbots)
- Audit comes back inside 24 business hours
- If we aren't a fit, we'll say so directly